WHAT I CAN DO
Improve Retention
Users leave a product or service mainly because it doesn't offer them sufficient value. If it did, they'd hang around and happily pay for it. I specialise in spotting that value, amping it up, and making sure users realize it's right there for them.
Uncover product value
Sometimes, new users don't grasp the interface, can't see the value, and end up walking away. My focus is on ensuring users recognise the value before waving goodbye for good. I guide them through, so that crucial connection is made before they consider leaving.
Attract right customers
Crafting the right message and placing information strategically is the key to effective advertising. Discovering who loves your product is crucial for successful ads. Let's figure out where they hang out online!
Changing marketing positioning led to retention improvement
Challenge:
The project encompassed several distinct niches, featuring a combination of prominent functionalities. This variety not only created a diversity of offerings but also led to confusion among customers. My primary objective was to bolster the retention rate.
The power of quick time-to-value
Challenge:
To test the Minimum Viable Product (MVP), the founder needed to gather a substantial amount of private legal information from potential customers. While friends of the founder agreed to provide this data, random individuals were hesitant to share their information. I was tasked with finding a solution to validate the startup idea by either improving the MVP or changing our approach. To achieve this, I adopted a two-pronged approach: analyzing the user journey and engaging with stakeholders and potential customers.